Challenge

Orangebox Training Solutions approached Excelera to support their business growth and optimise their sales strategy. As a growing provider of corporate training solutions, Orangebox was looking to scale their operations and enhance their market presence. They needed guidance on how to strengthen their go-to-market strategy, improve sales processes, and generate more qualified leads.

Orangebox Training Solutions faced several key challenges that were impacting their growth trajectory:

• Undefined Go-to-Market Strategy: Lack of a clear, focused strategy to reach and engage target customers effectively.

• Inconsistent Sales Processes: No standardised sales process leading to inconsistencies in client acquisition and retention.

• Limited Lead Generation: Underdeveloped lead generation processes that resulted in an unpredictable sales pipeline.

Solution

We provided comprehensive advisory support to Orangebox Training Solutions, addressing these challenges with the following actions:

Redesigning the Go-to-Market Strategy

We worked with Orangebox to redefine their go-to-market approach, aligning their services with market demand and target customer needs. This included refining their value proposition and positioning to differentiate them in a competitive training industry.

Defining a Robust Sales Process

We helped Orangebox develop a structured sales process that provided clear stages from lead acquisition to client onboarding. This framework ensured consistent sales practices across the team and enabled better tracking of sales activities.

Lead Generation Process Development

A key focus was improving lead generation. We introduced a systematic lead generation process, identifying key channels for outreach and engagement. This included the creation of lead magnets - valuable content offers designed to capture and nurture prospects.

Establishing Sales Routines

To support ongoing success, we implemented regular sales routines within the team, including structured meetings, account reviews, and pipeline management practices to keep momentum and drive accountability.

Coaching for Sales Improvement

We provided coaching support to the sales team, focusing on improving their sales techniques, communication, and closing strategies. This personalised coaching helped to elevate team performance and confidence in approaching clients.

Results

• Enhanced Market Strategy: Orangebox gained a clear and actionable go-to-market strategy, enabling them to better reach and engage their target audience.

• Improved Sales Efficiency: The new sales process resulted in greater consistency and efficiency, leading to improved conversion rates and more predictable revenue streams.

• Increased Leads: The robust lead generation process, combined with effective lead magnets, significantly increased the volume of qualified leads entering the sales funnel.

• Sales Team Development: With targeted coaching, the sales team’s confidence and skills improved, leading to more successful client engagements and higher closing rates.

• Business Growth: These initiatives collectively contributed to stronger business growth, enabling Orangebox Training Solutions to expand their client base and solidify their position in the market.

Through our tailored advisory support, Orangebox Training Solutions was able to refine their business approach, streamline their sales processes, and generate more leads, all of which contributed to their ongoing success. Our focus on coaching and process development not only provided immediate improvements but also established a foundation for sustainable growth.